YouTube Promoted Videos Branches Out Again
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Comment Thursday, December 10, 2009
YouTube Promoted Videos Branches Out Again YouTube advertising program to bring in money in six more countries View
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By Doug Caverly
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It should now be easier than ever for advertisers to get their videos in front of YouTube users in different countries. Today, YouTube\’s Promoted Videos program launched in the Czech Republic, Ireland, Israel, Poland, Russia, and Sweden.
In return for a little money, Promoted Videos allows advertisers to have their clips stuck at the top of YouTube\’s "Related Videos" lists. The clips get a yellow background to help them stand out, too.
YouTube hasn\’t shared any specifics, but it\’s easy to believe that the Promoted Videos program is successful. Following a period of time during which it was only available to advertisers in the U.S., it became available in seven more countries on October 14th and in another two on October 27th.
Now, the total\’s at 16, which would be pretty impressive even without the fast expansion. What\’s more, Jay Akkad, a product manager, wrote on the YouTube Biz Blog, "We hope to roll out Promoted Videos to additional countries early next year."
Promoted Videos may not take YouTube to profitability all on its own, but it looks like the program is at least helping it bring in some revenue and cozy up to advertisers.
Related Articles:
> YouTube Cofounder Discusses Site\’s Future
> YouTube Unveils Video Targeting Tool
> YouTube May Expand Into TV Show BizBookmark/Search this post with:
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YouTube, Advertising, promoted videos
About the author:
Doug is a staff writer for WebProNews. Visit WebProNews for the latest eBusiness news.
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