Press Releases Can Have a Long Search Shelf-Life
Text:
|
|
Share:
Comment Saturday, December 26, 2009
Press Releases Can Have a Long Search Shelf-Life Traffic from Press Releases Long After Their Release View
Comments
By Chris Crum
tweetmeme_url = \’http://www.webpronews.com/topnews/2009/12/21/press-releases-can-have-a-long-search-shelf-life\’;
tweetmeme_source = \’webpronews\’;
As a follow up to a recent article we ran on how press releases can be great for search, a representative for PRWeb, a press release distribution company, contacted us with another interesting example. This one looks at the shelf-life press releases can have, with regards to search traffic.
"A small business called Leatherup.com, which sells peripheral gear for motorcycle riders issued a news release on November 6, 2008, titled, \’LeatherUp.com 2008 Sales Explode to over $20 Million,\’" the representative tells WebProNews. "This year alone, this release has received more than 11,000 unique page views excluding advertising (I can see that Leatherup.com used this release as a landing page for some Doubleclick ads which boosted the total unique views to more than 20,000, so have excluded them)."
"Once I had the 11,000 number, with the exclusion, I looked at the entrance sources," he says. Among the top ten, these include (all numbers are unique views):
Google: 2,832
Direct: 1,551
AOL: 696
search.rr.com 247
"Moreover, peak views included December 11, 2009 – more than a year after the release was published," he continues. "The flat periods before April 7, 2009 are due to the fact that we had not yet implemented Google Analytics at that time, and the flat period in June 2009, is when PRWeb.com migrated over to a new Web site – the point being these search results could well be higher."
There are a number of reasons that press releases can be great for search. They\’re great for spreading word to the media (journalists/bloggers), they can contain links, when used with credible news wire services, they are often looked upon with some authority, and as discussed above, their shelf-life can be significant.
Related Articles:
> Search Engine and Social Traffic from Press Releases
> Press Releases New SEO Back Door to Top Rankings
> Getting the Media to Cover Your BusinessBookmark/Search this post with:
Add new comment
News Tags:
Search, SEO, PRWeb, pr, press releases
About the author:
Chris Crum has been a part of the WebProNews team and the iEntry Network of B2B Publications since 2003. Follow WebProNews on Facebook or Twitter.
Twitter: @CCrum237
Publish A Comment
Your name:
E-mail:
The content of this field is kept private and will not be shown publicly.
Homepage:
Subject:
Comment: *
Web page addresses and e-mail addresses turn into links automatically.Allowed HTML tags: <a> <em> <strong> <cite> <code> <ul> <ol> <li> <dl> <dt> <dd>Lines and paragraphs break automatically.
CAPTCHAThis question is for testing whether you are a human visitor and to prevent automated spam submissions.
Math Question: *
1 16 =
Solve this simple math problem and enter the result. E.g. for 1 3, enter 4.
SEARCH
Advertisement
View All Videos
Breaking Down What Search Is
According to Bruce Clay, the current concept of search is that a user… Watch | 1 Comment
What Does the SEO Want for Christmas?
This year, WebProNews decided to spread a little holiday cheer by… Watch | 2 Comments
Why Social Media Is Important for Business
Multiple businesses are still fearful of embracing social media. Watch | 4 Comments
Advertisement
Subscribe to WebProNews
Send me relevant info
